Donna DeMarco at Toronto’s Fashion Blooms, 1988 – the early beginnings of what to become M.A.C Viva Glam Fashion Cares, the epic worldwide initiative to raise money and awareness for HIV/AIDS. To date, the M·A·C AIDS Fund has raised over $400 million exclusively through the sale of M·A·C’s VIVA GLAM Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS.