For decades, within popular culture, music and fashion have been intrinsically united. Music artists have not only worn but often set the latest trends. Conversely, fashion designers use artists’ music to score their shows, defining and enhancing the mood of their brand with each collection. This synergistic partnership between music and fashion consistently serves as a beacon and arbiter of what is hip, new, and relevant around the globe.

With its extensive knowledge and expertise in these creative disciplines, Mode Canada Rocks harnesses the power of digital technology across multiple social media platforms to engage and grow visibility, audiences, and success for diverse Canadian creators in music and fashion. This is achieved through images, videos, short films, conversations, workshops, and live studio performances. Mode Canada Rocks recognizes that this virtual sharing of creators’ works and productions will foster a better understanding and appreciation of their unique experiences and cultural heritage within Canada, as well as their aspirational business goals and ambitions.

Mode Canada Rocks further leans into the concepts, creativity, and inspiration shared within its digital com.unity to curate and deliver fully immersive live experiences annually. These events deepen the digital connections made, further growing understanding, amplifying visibility, and enhancing business success for diverse Canadians, all while raising funds and awareness for young people in need. MCR also livestreams excerpts and the entirety of its events via its com.unity, allowing followers who are unable to attend to enjoy its live experiences as well.

Mode Canada Rocks launched the first-ever “Fashion Music Festival,” MODECANADAROCKS Spring Equinox, to a highly enthusiastic crowd at Rebel Toronto in 2023. The event celebrated Canada and our new equity in cultures, languages, physicalities, sexualities, religions, beliefs, and ideas, garnering 27,736,081 digital impressions, generated principally through the collaborative efforts of partnering influencers across social media platforms. MODECANADAROCKS™ also enjoyed comprehensive coverage, generating a pre- and post-event reach of 22,543,960 from local and out-of-town traditional media outlets.