Music, fashion, and performance art are inextricably interconnected. Artists not only wear but often inspire the latest trends. Conversely, designers layer in music and art to underscore the mood of each new fashion collection. And artists at times perform live at these unveilings, further concretizing this symbiotic relationship. MCR proudly celebrates this fluidity to feed and fire Canada’s global economic success.

With extensive knowledge and connectivity across creative disciplines, Mode Canada Rocks harnesses the power of digital technology and multiple social media profiles to grow visibility, audiences, and business success for diverse Canadians, to fuel an indelible global appreciation of our unique identity and culture. Anchored at modecanadarocks.com, content is delivered through a range of formats—chats, workshops, behind-the-scenes presentations, teasers, and short films, across MCR’s unique digital “com.unity”.

Mode Canada Rocks leverages this to deliver annual pinnacle live experiences, branded MODECANADAROCKS, to deepen consumer connectivity, amplify visibility and business success for Canadians while raising funds and awareness to empower young people in need.

MODECANADAROCKS is a unique activation tool through which Canada can bolster itself against economic headwinds and threats to our nation’s sovereignty—amplify our nationalism, reinforce our unique values, and fortify our symbiotic presence across creative and business communities worldwide.

The MCR23 launch event generated 22,543,960 traditional media impressions, further boosted by an additional 27,736,081 impressions across Influencer social media channels, pre, during and post event.

Founded well ahead of its time, you might say, providentially, Mode Canada Rocks, is primed, packaged, proven, and ready to meet this nation-defining moment with MCR26.